My story.

Beginnings

I grew up watching my mum work two jobs to fund my ticket on a school rugby tour. She raised us in social housing, and that trip - my first real encounter with a world beyond my own - changed everything. I've been working to understand people ever since.

Two decades later, I've reported from over 50 countries, served as a British Army Reserve officer, and spent years studying how and why people change their beliefs, their behaviours, and their cultures. From counter-extremism operations in the Middle East to leadership development for the Centre for Army Leadership, I've worked at the sharp end of human communication — in environments where getting it wrong has real consequences.

What I’ve learned

What I've learned is that rational arguments rarely change minds. People are moved by something deeper; identity, emotion, trust, and the sense that someone genuinely understands them. That's true whether you're trying to prevent radicalisation, lead a team through disruption, or shift the culture of an entire organisation.

Today I work with leaders to help them understand those dynamics, and to communicate with the clarity, authenticity, and precision that actually creates change.

Awards, Fellowships & Honours

Formal biography